Color Trends: Where Do They Come From?

So as I diligently began my research for the 2010 Fall Color Trend report this week, it occurred to me that some might also be interested in how the home color and design trends are determined each year. So here’s a basic overview.

Information is gathered from a wide variety of sources and influences, including technology, our natural surroundings, the entertainment world, current socioeconomic conditions, lifestyle trends, and consumer desires. Once all things have been considered, we usually see a “trickle down” effect, starting on the big screen, then moving onto the runways, into the general consumer market and finally into home furnishings and interior paint colors.

For example, in 2009 the focus was on the environment (remember the trends are determined a year in advance) and the color palette featured many earth tones with a few vibrant accent colors for some added punch. Then, in 2010 the focus shifted to stability and sustainability and the neutral palette was made up of softer and more versatile colors. Conversely, the accent colors focused on a need for rejuvenation after the economic crash of 2009, and bolder colors were featured to help lift our spirits.

No matter what the trend, there are a few things you can usually count on:

1. There are always neutral colors and coordinating accent colors to choose from.

2. There is rarely a drastic change from year to year. Subtle shifts from bolder to more muted colors are more common falling in line with the general feeling in the consumer world.

3. When it comes to interior painting, all colors can be toned down to suit your specific comfort level (with the help our experts), so there’s no need to be intimidated by the often bold and bright accent colors.

For more information visit the Color Trends page on our website, and be sure to check back soon for the Fall Color Trends and a sneak peek at Spring 2011.

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